What You Need To Know About Color For Your Next Print Project
Printing Tips for Small Business – Part 1
RGB vs. CMYK
RGB is a color build system used by your computer monitor to display full color. CMYK is the color space that commercial printing presses use to reproduce your printing project. RGB is Red, Green and Blue, while CMYK is Cyan (blue), Magenta (red), Yellow and Black. The final printed project that you see on your computer screen will not necessarily be the same exact colors reproduced by a high quality offset printing press. In most cases there won’t be a big difference, but there are some colors produced by an RGB monitor that cannot be reproduced via CMYK on a press.
Get Color Right – Spot Colors
Spot colors are used most frequently for one and two color jobs when an exact color needs to be repeatedly reproduced. Logos are perfect example spot colors. For example, if your logo needs a distinctive blue, tell your commercial printer your the Pantone® PMS color choice. This number is then matched on the press to deliver the exact result you need.
Pantone Matching System (PMS)
PMS is the popular Pantone® color matching system used by the printing industry to print spot colors. Most applications that support color printing allow you to specify colors by indicating the Pantone name or number. This assures that you get the right color when the file is printed, even though the color may not look right when displayed on your monitor. PMS works well for spot colors but not for process colors, which are generally specified using the CMYK color model.