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The Five Key Pitfalls on the Way to a Lasting Relationship

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The following white paper published by Pitney Bowes gives great insight on some best practices for customer retention.

Onboarding is arguably the most important period in the entire customer lifecycle. It is the time when the foundation for a long-term, mutually beneficial relationship is set – or not. How it’s managed often determines whether customers decide to stay or go – and how strong the relationship will become.

Creating an outstanding onboarding experience is vitally important. Yet few organizations have a clearly defined, automated onboarding process today; and, the CRM systems of the past have focused more on onboarding efficiency rather than effectiveness. Read the rest of this article here

 

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