It’s All About the Image: From your digital camera to our digital printing process.
In an age where “Image is Everything”, there is an overflow of services that provide consumers with top quality, high resolution stock photos that can be used to promote your business. What happens when a designer needs images of the company’s product?
If your company is small to medium size with little or no budget to plan a professional photoshoot, you turn to your personal digital camera hoping to achieve an outstanding image quality – not considering what it takes to convert that image and prepare it for offset printing.
Although digital images might look great on a computer monitor, often the quality is poor when these images are reproduced on an offset printing press.
BargainPrinting.com comes across many clients on a daily basis that followed that path and we have been working with them to educate them about what it takes to get a digital image from an “1-shot” personal camera printed without compromizing quality, although we do not recommend that you follow this path.
To ensure that your photos are print quality, follow these guidelines for selecting a digital camera, choosing the proper settings, and handling image files. Keep in mind that images of conventional film camera properly scanned yield the best quality printed material followed by a “3-shot” professional digital cameras.
READ TOMORROW FOR PART 2 – CHOOSING A DIGITAL CAMERA AND CAMERA SETTINGS