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Brochure Design Tips

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A good brochure must communicate a summary of your business along with a visual feel of who you are. Don’t give away too much information. Leave the customer wanting to learn more about your company. Here are some tips for designing an effective brochure:

1) First, you need to settle on a marketing strategy. What position are you taking with this brochure? Ask yourself some of these questions:
• What do I want my brochure to achieve?
• Who is my target audience and what do they want from me?
• How are we unique from our perceived competitors?
• What are some personal values that play a part in the way we conduct business on a day-to-day basis?

2) Decide on the look of your brochure.
• Use strong contrasts in colors, typefaces, spacing and sizing; if two elements are not exactly the same, make sure they are very different, otherwise it will look like a mistake rather than a technique to try and get your attention.
• Make sure the alignment is strong with sharp, defined edges.
• Mixing alignments (centered, flush left, etc.) conveys a haphazard message and makes the information difficult to follow.
• Repetition is a key element that, when used correctly, can create a unified look and feel to your brochure along with reinforcing your company’s name, logo, slogan, etc.
• Try repeating colors, spatial arrangements, and key words.
• Avoid using ALL CAPS; it gets a lower response than upper and lower case.
• A strong headline paired with an attractive graphic on the front cover can make your brochure appealing and enticing.
• Don’t forget your goal is to get the brochure opened.

*Don’t forget some very important things!
Include the benefits to the customer; use ?you? and ?your?; keep it personal. Use power words such as, New, Free, Save, Now, Easy, Proven, and Results. Remind the reader to seek you out in the future by including your contact information; motivate them to call, visit, or place an order.

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