Los Angeles, CA, April 27, 2010 —

It’s been 20 years since Adobe 1.0 was released, and today more and more illustrators and graphic art professionals all over the world are using Adobe’s products to produce digital art, vector art illustrations, photo retouches, videos, web sites and other creative material. Let’s have a look at the history of Adobe’s creative software.
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Press release from Adobe

San Jose, Calif. - Adobe System Incorporated is inviting the global creative community to the launch of its highly anticipated Adobe Creative Suite 5 product line. This online video event kicks off at 8 a.m. PDT on Monday, April 12, 2010.

Viewers will be among the first to hear from Adobe executives about how CS5 can help companies and creative professionals build profitable businesses around digital content. Famed Adobe Evangelists - Terry White, Jason Levine, Greg Rewis, and Julieanne Kost - will demonstrate their favorite CS5 features for design, video, Web and photography.

Already, sneaks of Adobe Creative Suite technology have become an Internet sensation, with demonstrations of Content Aware Fill and Puppet Warp in Photoshop stretching viewer credulity.

Noel Ward, of Digital Nirvana, helps answer that very question.

Certifiably Green

By Noel Ward on March 31st, 2010

What makes a company “green?” Anyone will admit that printing is hardly a poster-child for green industries, but there is still a lot to be said for ways of making printing greener than it is often thought to be. A lot goes into this: paper, recycling, ink and toner, energy, chemistry and more. Technology is on our side. Printing can be much cleaner and more sustainable. And just this week, two companies have rolled out their latest steps toward a more environmentally responsible printing industry. (more…)

How To Impress, Not Stress, During The Holidays

When it comes to holiday business greeting cards, to send or not to send is the question. Once you have decided to send, you then have to determine who to include on your list, what kind of business greeting card to choose, and how to address the envelope.

Business greeting cards can:

Use proper business greeting card etiquette. What is a well-meaning gesture can offend the people you want to impress when it is not done properly. (more…)

Buying the perfect corporate gift for your clients has never been easier with the availability of products online and retail. However, with the vast selection of gift ideas comes a dizzying array of choices. Before you set out to find the perfect corporate gift for your clients, know the essentials of corporate gift buying.

Corporate gift giving is on the rise, up to 71% in 2005, according to OPEN from American Express(SM) 2005 Semi-Annual Small Business Monitor. The Monitor rates the top corporate gifts as:

Before you run out and buy the “tried and true” corporate gift, consider these 8 essentials of buying business gifts. (more…)

The time is quickly approaching when companies around the country will switch gears from talking about the company summer picnic to discussions of holiday greeting card preparation. This can be a tedious task, especially if you are with a large company, but one that pays off just by sending a thoughtful gesture. There are numerous ways to decrease the stress levels that you may have endured in the past just by following a few simple steps. (more…)

By JAN NORMAN

The Orange County Register

Sending greeting cards for the year-end holidays is a great way to strengthen business relationships, but it’s also a way to commit embarrassing blunders, according to greeting card executive Marc Wagenheim.

“The card-sending season is full of potential etiquette pitfalls,” said Wagenheim, product development director for Hallmark Business Expressions, a subsidiary of Kansas City-based Hallmark Cards with more than 140 holiday card designs. (more…)

A good brochure must communicate a summary of your business along with a visual feel of who you are. Don’t give away too much information. Leave the customer wanting to learn more about your company. Here are some tips for designing an effective brochure:

1) First, you need to settle on a marketing strategy. What position are you taking with this brochure? Ask yourself some of these questions:
• What do I want my brochure to achieve?
• Who is my target audience and what do they want from me?
• How are we unique from our perceived competitors?
• What are some personal values that play a part in the way we conduct business on a day-to-day basis?

2) Decide on the look of your brochure.
• Use strong contrasts in colors, typefaces, spacing and sizing; if two elements are not exactly the same, make sure they are very different, otherwise it will look like a mistake rather than a technique to try and get your attention.
• Make sure the alignment is strong with sharp, defined edges.
• Mixing alignments (centered, flush left, etc.) conveys a haphazard message and makes the information difficult to follow.
• Repetition is a key element that, when used correctly, can create a unified look and feel to your brochure along with reinforcing your company’s name, logo, slogan, etc.
• Try repeating colors, spatial arrangements, and key words.
• Avoid using ALL CAPS; it gets a lower response than upper and lower case.
• A strong headline paired with an attractive graphic on the front cover can make your brochure appealing and enticing.
• Don’t forget your goal is to get the brochure opened.

*Don’t forget some very important things!
Include the benefits to the customer; use ?you? and ?your?; keep it personal. Use power words such as, New, Free, Save, Now, Easy, Proven, and Results. Remind the reader to seek you out in the future by including your contact information; motivate them to call, visit, or place an order.

Meredith, NH, June 01, 2007 –(PR.com)– Shawn Dixon, of Birchtree Creative Services, has recently been selected for inclusion in this year’s LogoLounge Book 4. LogoLounge carefully reviews submissions, from all over the world, and is the internet’s largest database of logos – over 65,000 to date.

The book, now in its fourth volume, is published every 18 months and judges this year, include Louis Lygo of Wolff Olins, Jerry Kuyper of Jerry Kuyper Partners, Jason Schulte of Office, Gaby de Abreu of Switch Branding & Design, Haley Johnson of Haley Johnson Design, Neville Brody of Research Studios, Janet Martin of Communication Arts, Inc., and Chris Campbell of Interbrand. The new book will be released by Rockport Publishers in February of 2008.

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